Final product

Evaluation question seven

Evaluation - Question Six

Evaluation - Question Five

How did you attract/address your audience?

After we decided that we wanted to create a romantic comedy in order to attract and address our audience we needed to know what they look for in romantic comedies and what they like, dislike and why? We did this by interviewing different types of people from the age ranges of 13-56 both male and female, we interviewed these people as they were part of our primary and secondary audience and it is very important to find out what they would like to see in a romantic comedy. Below is the interviews:




The questions we asked included:

1. Their Name, Age and Occupation.
2. What would you like to see in a Romantic Comedy?
3. What Romantic Comedies do you already like and why?
4. What things distract you in a film?
5. What sort of actors do you like to see in a Romantic Comedy and why?
6. What don't you want to see in a Romantic Comedy? What are you bored of seeing?

This was very helpful as we found out a range of answers from our interviewees, they all agreed that a romantic comedy has to have romance, happy endings, good looking actors/actresses and most importantly it has to have comedy through out the film. Distractions in romantic comedies mainly included items that were not important in the film or things that were unnecessary.

Taking the feedback from the interviewees in to consideration, we then went and drafted two possible ideas for our two minute film opening. We then pitched both of these ideas to the class to get feedback both positive and critical, this was to help decide which idea would appeal to our audience the most. We trusted their opinion as they were also part of our target audience. Our class choose idea one, which is what we chose too, as it had more comedy to the idea and that is what the majority of the audience enjoys more. Therefore pitching our ideas to our target audience shows our planning and research into the film opening as well as seeing if our ideas were going to be successful or not. Below is our pitch: 

   

So using all of the information we found out about romantic comedies it helped us to create our film opening to atrract our audience including:

Romance:

Target audience members mentioned that romance was a huge part of romantic comedies and a few mentioned how the guy always has to get the girl at the end of the film so we played with this to create romance at the start of our film. Romance is also clearly a massive theme of rom-coms so it had to be included in our film opening to attract our audience.

Comedy:

As our target audience wanted more of a comedy film opening than a romantic one as they agreed it would attract them more to the film we have been able to create comedy through out our film, such as when Jay cant remember Lucy's parents names, the 'BJ' scene between Johnathan and Jay and the interrupted kiss. The comedy side of the rom-com is most important attracting our secondary audience who are males under 35.

Actors/Actresses:

Our target audience all agreed that it was very important to have attractive actors and actresses as it made the film more appealing as 'it is nice to have someone good to look at'. This was something we took into consideration when choosing our leading roles. We chose Greg and Jess as we all agreed that they were both very attractive and would appeal to a wide range of people.

Enigma:

We all agreed that adding enigma to our film opening would attract the audience as there will be unanswered questions which they will want to know the answers to so this will force the audience to carry on watching to find out the answers. We did this by creating questions such as:

• How did the couple meet?
• Are they in love?
• Why doesn't Johnathan want Lucy to have a boyfriend?
• Why does Johnathan hate Jay?
• What has Jay done wrong?
• Is Lucy and Jay's relationship going to last?
• Will Johnathan ever be friends with Jay?

In conclusion we have attracted/addressed our audience by taking everything into consideration what they have told us to brainstormed and create a film opening by putting all of the things they have said together, A romantic comedy with romance, comedy, enigma and good looking actors/actresses. Overall we all feel we have done our best to attract our audience.

Evaluation - Question Four

Evaluation question four from kimberleyjade

Evaluation - Question Three

What kind of media institution might distribute your media product and why?

A film distributor is a company or individual responsible for the marketing of a film. The distributor may set the release date of a film and the method by which a film is made available for viewing: for example, directly to the public either theatrically or for home viewing i.e. DVD, video-on-demand, download, television programs, Blu-Ray etc.). A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market.

There are six main film distributor's, these distributors have the highest percentage of the market share as well as owning their own distributor companies who will also make a film available globally to a massive audience. Top six film distributor's:

• Warner Bro's
• Walt Disney Pictures
• Sony Pictures
• Paramount Pictures
• 20th Century Fox
• Universal

Our film is quite Mainstream as it is a film that a lot of people will enjoy as well as being very popular genre of film in the film industry. This means that our audience is big as Romantic Comedies has something for everybody. This means that to make our film we will need quite a big budget to make and promote our film, to promote our film we will have many adverts in magazines, on buses, billboards, television adverts and cinema adverts.

Although most Romantic comedies are big budget films to make a good film you don't always have to have a big budget to make a profit as there are two well known films from our genre that made massive profits from small budgets, these two films are Juno and Little Miss Sunshine. 

Juno had a budget of $7million. The film then went on to get $231,450,102 from the Worldwide Box Office and then another $58,095,176 from Domestic DVD sales, this means in total Juno made a massive profit of $289,545,278. This film was distributed by Fox Searchlight who is a distributor owned by 20th Century Fox.

Little Miss Sunshine had a budget of $8million. Little Miss Sunshine then made $100,550,977 from the World Wide Box Office and then carried on to get another $55,516,153 from Domestic DVD Sales, meaning Little Miss Sunshine made a total profit of $156,067,130. This film was distributed by Fox Searchlight which is a distributor owned by 20th Century Fox. 

We have decided that the distributor we would want to use is Sony Pictures as they are the third biggest distributor with a 12.96% share of the market, as well as having the most releases of Romantic Comedies out of all six of the top-grossing distributors. Sony Pictures also distributed the films that we have taken inspiration from the most for example Friends With Benefits, The ugly Truth, The Holiday and Just Go With It. 

In 2011 Sony Pictures had five films in the top ten for Box office performance for romantic comedy movies, this shows that Sony pictures is the best distributor for our genre.

We have decided that the film studio we are going to use is Sony Pictures as they will be able to produce, promote and distribute our film as they have a number of Romantic Comedies that they have done which have become great hits.

We expect that our film will go to a multiplex cinema as our film is a mainstream film which is aimed at a mainstream audience. This is due to the wide target audience and the nature of the genre.

One of the biggest parts of distribution is marketing, This means that we would have to advertise our film where our target audience would see it. We would want our film to be advertised in women's magazines so it will be seen by our target audience, as well as being on buses, billboards, and at the start of films similar to our genre, this is so we can create the biggest audience possible.

Evaluation - Question Two

Question two from kimberleyjade

Evaluation - Question One